In the old days we used to see lucky ladies and gents unboxing brand new devices as soon as they got them and with great excitement. In the last few years though, as more companies push buzz through their own blogs, “official” unboxings have become much more regular. They lack a certain luster that fanboys provide when they rip open a package for the first time, but hey – an unboxing is an unboxing:
Gustaf was on vacation so Marten helped out on the official unboxing of the X10, performed by the Sony Ericsson Product Blog. The box is retail ready but what’s inside could of course be customized for each carrier and I suppose the exterior could as well. The Xperia X10 has been a LONG time coming so it’s long awaited arrival will be very welcome, if not only to move it out of the upcoming/leak/rumors associations.