BIC Lighter App Gives Concert Fans Flames Without Fluid
Whether you’re at a Michael Jackson kumbaya fest singing “We Are The World” while swaying back and forth with your lighter up or rocking out to a heavy metal moshfest heading banging with your lighter in the air, BIC has just launched an app for Android that allows you to do so in your full geek glory.
From their press release:
“BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple® iPhone®, Apple® iPod touch®, Google Android™ devices, and BlackBerry® Storm™,” said Mark Funderburk, associate brand manager – Lighters, BIC Consumer Products USA. “Users can virtually experience BIC’s authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd.”
I didn’t realize there was an “authentic flick sound” for BIC… I wonder if they’ll make like Harley (and Apple) and try to patent the sound? Go ahead Ben Harper fans… burn one down without burning anything at all.
By the way… In 2000, after 6 years of litigation, Harley suspended their attempts to patent the “exhaust” sound.