Feb 16th, 2010

orange-logoTake the Nexus One, make some minor style/spec adjustments, put it on Orange UK and sign a service contract and what do you have? A FREE PHONE! That’s right: Orange UK just issued a press release stating that, starting in April, they’ll be offering the HTC Desire for free on contracts with certain monthly price plans.

The press release also lists the HTC Desire as an “Orange Signature Device” and I’m wondering if that indicates a certain level of exclusivity… or what the deal is there. In any case, check out the press release and then try to remain calm until April.

Orange UK continues its Android rollout with the HTC Desire

  • Orange to retail the HTC Desire free on selected consumer pay monthly and business price plans from April
  • The HTC Desire will feature Qualcommm’s superfast Snapdragon 1GHz processor and Google’s Android 2.1 Operating System
  • An Orange Signature device, The HTC Desire is the first of several Android handsets to be unveiled by Orange in 2010

Orange today announced it will be launching the much anticipated HTC Desire, the next Android device to be ranged by Orange in the UK. Available this spring across all Orange consumer retail and business channels, the HTC Desire will be free on selected consumer pay monthly and business price plans.

Offering a rich, intuitive browsing touch interface and premium design, the 3G+ enabled Desire is the latest device to feature Google’s 2.1 Android operating system, allowing users unrestricted access to thousands of amazing tools and applications which can be downloaded straight to the handset.

Created for those wanting an optimised mobile customer experience, the Desire comes equipped for users to make the most out of the internet. The device features the superfast Qualcomm Snapdragon 1GHz processor and as part of Orange’s Signature range, users will be able to access great Orange services direct from the home screen, including Orange’s own sat-nav product, Orange Maps, as well as Orange TV, Photography, Games and Orange Windows Live.

The Desire also comes with a choice of specially designed unique user interface options courtesy of HTC Sense and an integrated five mega- Pixel, auto-focus camera featuring camcorder capability, a gravity sensor, A-GPS, a digital compass and 512 MB of memory with space for a 32Gb MicroSD card. What’s more, the 3.7 inch WVGA capacitive display features anti-fingerprint screen coating for improved smudge resistance and a longer lasting, clearer display.

Orange will be offering the HTC Desire for free to customers on selected pay monthly price plans.

Francois Mahieu, Director of Devices, Orange UK said, “We’re really pleased to be working with HTC to bring the latest Android 2.1 device to market. The Desire is a truly powerful handset which will allow consumers to get to grips with all the things they love about the internet.”

The HTC Desire will be available from Orange shops and www.orange.co.uk/shop in April 2010.

I can’t believe such an amazing phone would be free – anyone venture to guess the requirements to meet this free threshold?

local_offer    HTC  HTC Desire  Orange