Android Capturing Hearts, Minds & Momentum
It wasn’t too long ago that if you asked someone what Android was, you were more likely to get a blank stare than a passionate response. Thanks largely to the amazingly successful Motorola Droid and Verizon Wireless campaign, this whole “Android” thing has captured the attention of regular, everyday consumers.
In a study conducted by ChangeWave, 4,068 consumers were polled and the most striking discovery:
But more importantly, 21% of those planning to buy a smart phone in the next 90 days say they’d prefer to have the Android OS on their new phone – a monstrous 15-pt jump in just three months.
I’d love to know the exact wording of the question and if I could pose some questions of my own I think we would learn some interesting things. For example, do consumers know the difference between “DROOOOOOOOOOOID” and “Android”?
But it’s inevitable… Android is going to be universally acknowledge, known and used – and this is good evidence to support that claim.