Dec 11th, 2009

The Motorola Droid campaign was epic, from the day they started teasing it as DroidDoes  through its current state of Red Eye commercials that highlight the device’s features in a manly, edgy way. While the device itself is incredible, a TON of credit has to go to the team that made this marketing campaign POP. The fact that its Verizon certainly helped too.

Same device. Different place. Result? B-O-R-I-N-G!

Watching this really doesn’t make me want to buy the phone. It’s full of vague propositions that nearly every smartphone can claim. I realize that the DROID commercials can’t be used or redone for the Milestone, but this is a pretty poor effort if you ask me. In fact, its so poor that if you could actually TRACK what motivated people to purchase, I’m guessing the American Verizon Droid commercials will influence more Motorola Milestone sales than the Milestone commercials themselves.

Looking at this and then looking back at the Verizon Droid campaign only makes Verizon look more like a group of geniuses. Who woulda thunk…. Verizon and Google as BFFs.

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