Motorola Android Will Be Luxury Phone
We could be either really impressed or really disappointed with the Motorola Android phone, rumored to be coming out near the end of 2009. While they’re public MWC showing was incredibly lackluster, there is a Moto Brewr heating. The next few Moto announcements won’t have too much substance but according to Eldar Murtazin, something big (for better or worse) is about to pop off:
The biggest surprise of the show? Motorola –no doubt about it. 100, 1000 percent. Elegant and very unusual. Common words hide very uncommon things. Someone smart, very smart joined the company. And clearly with the experience not from the University bench.
Disinformation is pouring through all the channels inside the company and everyone gets his own, different spin. The foot solders get one part of the picture, which, while using the right words totally confuses true meaning. Middle management gets confided with a bigger part of the story, as a “big secret”. Higher level managers outside the States get one more peace of the puzzle. But even the partners of the company do not have the full info.
Everyone is confused, competitors won’t even look Motorola’s way, which allows it to do some very unusual things.
Will it work or not? I won’t say. Actually I can’t say, because I’m not sure myself yet. The basic idea is very simple and elegant. It could work.
But before it get’s public, there will still be some announcements of the models we are used to. So do not expect anything exciting from the next few announcements. They are just placeholders.
They continue to say 2 very divergent things:
- Motorola could use the chassis from one of their cancelled devices such as the RAZR3 as the basis of their Android effort
- RAZR styled but somewhat of a new form factor
/Lamo Moto Photoshoppr
Any guesses to how a RAZR styled phone – which we all are very familiar with – could represent/include a new style of form factor in and of itself? The article continues to say:
The most interesting thing about the new Motorola Android phone is that it is not targeting the mass market. It’s aiming towards the truly luxury one. Something on the theme of Moto Aura – expensive chassis and unusual services, somewhat comparable to Concierge from Vertu.
Lets hope that, unlike the Aura, the MotoDroid has 3G.
One troubling issue about this whole thing is that a luxury phone, during these economic times, probably isn’t going to be the thing to pull Motorola out of its handset division woes. It needs a commercial, mass market success that is affordable enough to push volume. THAT is what Moto needs to be working on and I hope they are. Sure, it can tug at your luxury heartstrings but when it comes down to it Moto needs something BIGR than a marked up RAZR with Android.
Or does it?
[Via UnwiredView]