What Happened To ADC2?

The first Android Developer Challenge was a big hit and it drummed up a ton of excitement from Android amongst not only developers but tech industry bloggers, tech industry lovers and regular consumers who were shocked you could scan a barcode with your phone. But even when ADC1 was announced we knew there would be an ADC2… but what happened to it?

On the Android Roadmap, the last information we get about ADC2 is this:

When Android was announced on 5 November, 2007, Google also announced a $10 million Android Developer Challenge, split into two separate $5 million events. The first Android Developer Challenge ran from January 2008 through August 2008, and was intended to give developers an opportunity to explore their ideas using the early look SDK and build prototype applications — to “get in on the ground floor.” The second Challenge will give developers a chance to build polished applications once hardware is available.

We’ll be making some interesting announcements regarding ADC II soon, in Q3 or Q4.

Well its now Q1 of the next calendar year and we still have yet to hear a peep about ADC2 which promised $5 Million Dollars in additional prize money. ADC1 gave away $5 million as well for a total purse of $10 million.

Is Google nervous that if they announce ADC2 before the Paid Market goes live that there will developers who decide NOT to release their application and instead decide to enter it into the contest? After all, if you’ve got a really great idea why settle for selling $1.99 applications when you could potentially win tens of thousands of dollars, put it into further development, and possibly even win hundreds of thousands of dollars before your application has even hit the Android Market?!?!

Other documents about Android Developer Challenge also lack updated info:

Although there IS information on who the ADC2 Judges are and I haven’t seen this information published, re-published, announced or linked to anywhere else (I don’t think):

Perhaps one of these judges can enlighten us on what the heck is going on? I tried to reach out to a couple Googlers for an update with no response thus far. Any Googlers reading this post please comment here or contact/email me!

What do YOU think is going on with ADC2?

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