Up to this point, the vast majority of information regarding the T-Mobile G1 has come courtesy of blogging buzz, press releases, speculation and overall word of mouth in the media mill. But all that is about to change… T-Mobile is on the brink of releasing their biggest ever advertising campaign to promote the G1.
Here is the first advertisement in that campaign, dubbed “Questions”:
It’s an interesting advertisement but I think its far from the “best” that T-Mobile and Google could have done. This seems like an extremely “soft” sell and I would have taken a MUCH more hardline approach by explaining to consumers, sans jargon, what the heck Android is and what the heck it means for them with examples like ShopSavvy.
While the “questions” posed in the ad are interesting… are they REAL attention grabbers? Couldn’t most other phones with an internet connection claim to answer virtually all of these questions as well? I hope some of the other commercials focus on exactly WHY the G1 is different than regular phones and WHAT makes it different.
Regardless, T-Mobile, HTC and Google have relied mostly on buzz this far and I feel like the average consumer still doesn’t really know what the G1 is or what carrier its on or any of that good stuff. This advertising campaign is really going to be the tipping point for a lot of behind the scenes work that has already been HUGELY successful.
Here come the masses folks…
[Via MocoNews]