It’s definitely a unique sales model, that’s for sure. There’s no question Amazon’s Kindle Fires are a great value for the money. Where Amazon has always given Kindle buyers a no-hassle, 30-day money back guarantee on their Kindles, things just got really interesting now that they’re practically giving them away… sorta.
It looks like Amazon fired up a new program where special VIP customers are receiving invitees to try out the Kindle Fire HDX, Kindle Fire HDX 8.9 or Kindle Paperwhite free for 30 days. No upfront cost, no commitment to buy, and free shipping. It’s just you, your new Kindle Fire, getting cozy on a bear skin rug, next to a warm fireplace. At least, that’s how Amazon envisions it.
Amazons hoping at the end of the 30 days,
someone will end up pregnant you’ll have fallen in love with one of their new Kindles and decide to keep it. At that point, then and only then will your credit card be charged.
We get what Amazons up to. Not having a storefront where customers can walk in and test out their tablets for hours on end puts them at a disadvantage versus the competition (Apple). Placing a Kindle Fire in your lap free of charge is an interesting workaround and sounds just crazy enough to work.
No word on the criteria of Amazon customers that can/will be invited, but we’ll let you know if we hear more.