By 
Sony sees the need to challenge Apple in the lost device category as it will look to add its own competitive advantage for those who need extra smartphone protection. Enter “My Xperia,” a service that will allow you to locate your phone in the event that it gets lost or stolen. Alongside getting GPS coordinates to your phone’s position, you can have it play a notification sound, activate your display and even go as far as remotely wiping and locking your device.
None of this is ground-breaking for the Android scene — the folks at Lookout have done a great job of providing us with that with its third-party application — but this would mark the first time an OEM has decided to take the initiative and implement their own. This should make Sony an interesting option for the enterprise sector, an area that seems to have been a bit hesitant in adopting Android due to several perceived drawbacks in he security department.
The service will go into beta to starting sometime this year, and will only go out to select 2012 Xperia handsets in Nordic countries. We imagine the rest of you will get a chance to use it in due time, though, so sit tight and stay tuned for more information.
[via Sony]
i use android lost.. and i love it.
It is a really good app, I like how you can hide it from your app drawer,
I use AirDroid, which does a buttload of other badass things as well.
“first time an OEM” ? My Samsung has had this feature through samsungdive for the last 2 years?
Samsung phones have had this feature for atleast 2 years now with their ‘Samsung dive’ account with remote ring , lock, locate and wipe feature!
HTC and Samsung have been doing this for well over a year, so this is definitely not the “first time an OEM” has done this. Why do you have to compare everything to an iPhone?
One of my follow Colleage uses Xperia and he very happy with the phone. Sony finally make a come back with this phone
This is quite a regular practice for Sony. You get a year of similar service when you buy a VAIO laptop, but that also involves police and other available services to locate your computer.