Jan 25th, 2010

doubletwist-logoThe media management crisis: outside of Apple’s iTunes, which is admittedly the industry leader, there aren’t a whole lot of universal solutions that work with the various hardware devices and systems of choice. DoubleTwist is a company whose goal is to solve that problem from a 3rd party perspective. Breaking into the minds of consumers, when you’re outside looking in, can be difficult… unless you’ve got help.

T-Mobile and DoubleTwist are teaming up to help eachother out, and inherently help US out, with an out-of-the-box media syncing solution that will come pre-installed on many T-Mobile Android Phones. If you’re curious exactly what DoubleTwist is… take a peek:

Very similar in functionality to iTunes with some interesting additional inclusions. The folks at TechCrunch are saying it will, essentially, be “iTunes for Android”. There isn’t really anything negative I can say about that… I’m just eager to learn the official details.

I wouldn’t be surprised if Google made an offer to purchase one of these media syncing software companies. They want to position themselves at the center of your web experience, clearly are moving towards the cloud, and information about your media and habits provides invaluable analytics data. With Android and Chrome OS both up-and-coming juggernauts, it would be a wise move at keeping control of people’s web/computer use. This entire paragraph is just my own speculation but I should tell any Google management reading this that I do take anonymous consulting fee donations.

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