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Google Teams up with Mercedes-Benz for AI-Powered Conversational Features

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With the continued expansion of AI-based software capabilities to different forms of electronic devices and platforms, it was only a matter of time before we saw it on automotive platforms. That being said, Mercedes-Benz recently announced that it’s expanding its partnership with Google Cloud to bring new features to the MBUX Virtual Assistant.

More specifically, both companies have been working on new conversational capabilities to MBUX via Google Cloud’s new Automotive AI Agent, which in turn is developed with Gemini on Vertex AI. With the new upgrade, users will be able to directly converse with their in-vehicle navigation system regarding queries about directions, information about their destination and trip, and more.

READ: Google Sneakily Adds in UI Changes to Android Auto

For example, a user might ask the MBUX Virtual Assistant to get them directions to nearby restaurants, and then add follow-up questions about the restaurant itself such as customer reviews, menus, and such. The underlying AI system will also be able to handle multi-turn dialogue and even retain memory of key conversations and references.

The new feature will be available on Mercedes-Benz’s new CLA series later this year, and the company adds that it will also roll out its first-ever smart operating system alongside the CLA models’ launch.

Mike Viray
A writer and content creator with a love for tech and music, Mike is also an avid gamer as well. He and his wife are big fans of Mario Kart.

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