Prime Day 2025 dates confirmed: Amazon’s event now lasts 4 days

Amazon has confirmed the Prime Day 2025 dates, and it’s stretching the event longer than ever before. Instead of the usual 48-hour blitz, this year’s sales will run from July 8 to July 11—a full four days of Prime-exclusive deals across electronics, home goods, fashion, and more.

That’s nearly a week of nonstop discounts. And while more time sounds like a good thing, it also means we’re likely to see a split: some deals will last the entire four days, while others might only stick around for a few hours. Think Lightning Deals and one-day flash sales that disappear before you can even ask if you really need a robot vacuum. If something on your wishlist gets a price cut, buy it fast. Inventory still runs out quickly, even with a longer sale window.

For those new to the event, Prime Day isn’t technically a perk of your Amazon Prime membership (like free shipping or Prime Video), but it sort of acts like one. Nearly all the best discounts are only for Prime members, which is why these sales also serve as a subscriber growth tool for Amazon. If you’re not an Amazon Prime member yet, you can sign up for a free trial here.

So yeah, Prime Day 2025 is going big. Four days. Thousands of deals. One giant excuse to finally grab whatever’s been sitting in your cart since January.

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