Snap just launched its new ‘Specs’ AR glasses

Snap just took the wraps off its next-gen AR glasses at AWE 2025. They’re called Specs now, not Spectacles, and they’re set to launch for consumers in 2026. If you’ve lost track, this is the sixth version—except, this time, Snap actually seems serious about making them something regular people might wear.

The new Snap Specs AR glasses will be lighter, smaller, and way more powerful than before. This isn’t just about making video for Snapchat anymore. Snap wants Specs to be a full-blown wearable computer, running Snap OS, and loaded with AI tools that actually sound useful.

One of the biggest changes is that Snap Specs AR glasses will run not just OpenAI’s models but also Google’s Gemini AI. That opens up new options for developers, who can now bake in smarter, multimodal AI tools into their apps. Want to translate menus in Tokyo, get pool table tips, or have recipes pop up while cooking? Third-party developers have already created working demos.

Snap has always been early with AR glasses, but now the race is on. Apple’s $3,500 Vision Pro fizzled, but Meta’s Ray-Bans are everywhere, and Google’s Android XR is coming up fast. Snap is betting Specs will be the sweet spot: lighter, more social, actually wearable, and with a huge developer base already building AR stuff that people use daily.

There’s no price yet, but Snap is pitching Specs as “the most advanced personal computer in the world.” That’s a lot of hype, but hey, at least they’re aiming for something bigger than just a face camera. If Snap delivers on the AI, 3D, and AR promises, Specs could finally be more than a party trick.

Snap Specs AR glasses launch in 2026. Let’s see if the sixth time’s the charm.