Sergey Brin says Google Glass mistakes shaped new Android XR smart glasses

Sergey Brin, Google co-founder, made a rare appearance at Google I/O 2025 and got honest about the original Google Glass project. “I made a lot of mistakes with Google Glass,” Brin said during an onstage interview, admitting he didn’t understand consumer electronics supply chains or just how tough it would be to build affordable smart glasses.

Despite those stumbles, Brin still believes in smart glasses and is glad Google is trying again, this time with the help of experienced partners. Google just announced new Android XR smart glasses, working with companies like Samsung, Xreal, and Warby Parker. Brin highlighted that Google is investing up to $150 million in Warby Parker and taking an equity stake to support these efforts, hopefully solving some of the issues that made the original Google Glass a challenge.

The new Android XR smart glasses are powered by DeepMind’s Project Astra, letting users get live AI translations, directions, and answers to general questions right through the glasses. Brin highlighted that the rise of generative AI makes these smart glasses far more powerful and practical than what Google Glass could ever offer.

It’s clear Sergey Brin’s Google Glass mistakes are influencing Google’s latest push for smart glasses, with new tech and smarter partnerships leading the way.