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Some YouTube users are running into hour-long unskippable ads

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Imagine settling in to watch your favorite video on YouTube, only to encounter unskippable ads, one that lasts for an entire hour! Yup, that’s what some users are currently reporting, according to a post on Reddit. While this is likely due to a bug, it does highlight a growing pain point for YouTube users.

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Unskippable ads aren’t a new concept on YouTube. The platform does show ads at the start, in between, and towards the end of videos. Some of these ads are short and last a few seconds. There are longer ads but sometimes those can be skipped. However, the rise in ads raises questions about the platform’s balance between generating revenue and the user experience.

Over the years, YouTube has also intensified its battle against ad blockers. This never-ending game of cat and mouse sees YouTube rolling out measures to block ad-blocking software, which in turn prompts tech-savvy users and developers to develop new tools and workarounds.

YouTube Premium is the only option if you’re sick of ads and want a legal and “proper” workaround. YouTube Premium is a paid subscription service that eliminates ads entirely. It is priced at $13.99 a month, which isn’t exactly cheap, but it also comes with additional perks. This includes access to YouTube Music, offline downloads, and the ability to play videos in the background.

Tyler Lee
A graphic novelist wannabe. Amateur chef. Mechanical keyboard enthusiast. Writer of tech with over a decade of experience. Juggles between using a Mac and Windows PC, switches between iOS and Android, believes in the best of both worlds.

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