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The advent of generative AI has certainly affected several industries in more ways than one, with one of these being the video game sector. We’ve seen a growing number of publishers and developers turn to generative AI for production, in order to cut costs and explore new possibilities of developing software.
With that said, the old guard still wants to run things with the mantra of “if it ain’t broke, don’t fix it” – we’re talking about Japanese gaming giant Nintendo, which recently spoke out on the role that generative AI plays (pun intended) in gaming. Speaking during a recent shareholder meeting, Nintendo President Shuntaro Furukawa addressed questions regarding AI-based game development, and whether or not Nintendo will use such technology in its operations. As per his response:
In the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related… Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has issues with intellectual property rights.
We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone.
Of course that’s not to say that the company is one hundred percent ruling out the use of AI, but based on this response it’s probably safe to say that the core majority of its development and work will still revolve around tried-and-tested methods.
Just recently, Nintendo also stated that it plans to combat scalpers once the Switch 2 launches by producing enough units to meet demand.
Source: Gamesradar+
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