The folks over in WhatApp had their “Conversations” conference in Mumbai this year, and with the conference came a lot of announcements! Some of the biggest announcements would happen in the world of WhatsApp for Business. So let’s take a look to see what new tech is coming to the messaging giant.
This is a dedicated service for businesses, where you can add the option to do things within a chat window. Named flow to increase the fluidity of the customer experience; this is designed to be a barrier-free experience for booking seats on a plane or ordering groceries. While there are no documents available right now, WhatsApp says this will be customisable through forms and a menu system.
Although there hasn’t been a dedicated day of release. WhatsApp says that it will be rolling out to all WhatsApp for Business users in the coming weeks.
What will come as a welcome addition for WhatsApp for Business users is the addition of payment options. This is designed so that users can go through the entire purchasing process without ever leaving the chat. For now, this is an India-exclusive option. So, Indian businesses and shoppers can now buy things with a tap using UPI apps and accepted cards.
WhatsApp Meta Verification
WhatsApp for Business users can now get their Verified status shared to their WhatsApp account. This will help customers know that they are talking to verified businesses. This is a small change that will make a big difference. Although this is a feature that needs some testing! It is rolling out to small and medium businesses first for feedback.