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A while back, we mentioned that Google will soon be deploying its Privacy Sandbox feature on select Android 13 devices, which is designed to better protect the privacy of users by reducing cross-site and cross-app tracking. Recently, the company announced a few updates to Privacy Sandbox, highlighting some key goals of its project.
“Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.
The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.”
Google adds that developers can now review its initial design proposals and share feedback as well via the Android developer site. This ties in with Google’s plan to release developer previews over the course of the year, with a beta release by the end of the year. Developers and other parties can also sign up to receive updates.
Source: Google
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