Considering how much we do on our phones, like sending sensitive emails, messages, photos and videos, GPS location, and more, privacy is very important. The good news is that come early 2023, Google has announced that they will be deploying its Privacy Sandbox feature on select Android 13 devices.
For those who are unfamiliar, Privacy Sandbox was a feature that was announced earlier this year and was designed to better protect the privacy of users by reducing cross-site and cross-app tracking. According to Google:
“The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.”
Google is aiming to test it out first which is why only a small percentage of devices will be eligible for the new feature, but the company reassures that they will increase the number of compatible devices over time as they further develop the feature alongside developer feedback.
So, if cross-site and cross-app tracking is something that concerns you when it comes to your mobile privacy, then this is a feature that you can look forward to in the coming months.