At the moment if you wanted to download an app onto your phone, your choices are pretty much either the iOS App Store for iPhone and iPad users, or if you’re an Android user, you’ve got the Google Play Store, although to be fair to Android, they do have more options including Amazon’s own app store and APK sideloads.
That being said, it seems that Microsoft could be considering launching their own app store. This is according to a report from The Verge in which it was revealed that Microsoft is building their own Xbox mobile game store. This store would primarily feature games made by Activision as well as King, both of which are currently under the Activision Blizzard banner that is in the process of being acquired by Microsoft.
Seeing as how Call of Duty: Mobile and Candy Crush are some of the biggest mobile titles out there, it kind of makes sense that Microsoft would want their own app store. Right now to host these titles on Apple or Google’s platforms would require giving both companies a cut, so creating their own app store would avoid that issue.
That being said, we’re not sure how this will work out as Apple pretty much does not allow third-party app stores onto its platform, plus it would be the whole saga with Epic and Fortnite all over again. Then again, Microsoft is a much larger company so maybe they could succeed where others have failed, but this is only something time will tell, so take it with a grain of salt for now.
Source: The Verge