After a number of years of trying to climb its way back up in a crowded smartphone market, Nokia has recently shown some promising results, as the company gains more growth in the North American and Western Europe markets for Q1 2022.
According to a report from Strategy Analytics, Nokia was able to register a year-on-year growth of 87% in North America, and 31% in Western Europe. However, it still faces strong competition from the myriad of Chinese-branded smartphones like Xiaomi, Oppo, and Vivo in the Asia Pacific region. The report also states that the company’s C-series smartphones were responsible for half of Nokia smartphone volumes in Q1 2022.
Additionally, the Strategy Analytics report states that “HMD (Nokia) scored 3.1 (out of 5) in Q1 2022, which evaluates the company as vendor providing good value with its focus on durability, longevity and regular Android updates, but with room to improve in other areas like product and tech leadership.”
In recent years, Nokia has mostly shifted its focus to producing devices tailored for budget users in recent years, equipping its current phones with entry-level hardware such as Qualcomm’s Snapdragon 4-series chipsets, polycarbonate external designs, and sub-500 dollar pricing.
The company has also begun releasing more devices for the North American market, like the new Nokia C200, which is targeted at customers looking for entry-level handsets.
Source: Nokia Power User