Oct 27th, 2021 publishUpdated   Oct 28th, 2021, 11:12 am

According to Statista’s data, by the first quarter of 2021, Android users could download about 3.48 million apps on the Google Play platform. There are now more than 3 billion devices using the Android operating system, and more than 2.5 billion people use the OS actively. Your business could significantly benefit from having an Android app. Here’s why.

1. Global Reach

Android’s biggest strength is its global reach. If your business wants to target customers across different markets, this platform is ideal because of its high number of users. You can design your app to cater to different target markets. If more people see your app and use it, you’re more likely to make more sales.

2. High Returns

Android’s software development kit (SDK) is an open-source development platform that’s available to most developers. It makes developing apps for the Android system affordable. If your business is a startup with limited capital, you can hire a developer to create a simple app. They can use Google’s material design principles to develop a user-friendly app with high returns. Focus on user-centered design to minimize the number of bug fixes and maintenance needs that come after launching an app.

3. Easy Customization

Since Android is a highly versatile operating system, it’s easy to customize your app according to your business needs. A developer can modify the app to appeal to more users. For instance, if you run a company that offers financial services, you can include a chatbot and other features to guide loan applications. 

LoanCenter, a company that specializes in providing auto title loans, stated that automating social media responses via a chatbot dramatically improved customer satisfaction.  It’s worth exploring different ways to offer customizable features for consumers.

4. Increased Customer Engagement

Instead of making calls or sending emails, customers now use apps to order products and services–like food or a taxi. If your business has an Android app, you connect with customers much faster. Customers are more likely to remain loyal as long as your business services are streamlined, and an app streamlines services.

5. Easy Marketing 

Google has added many business-friendly features in recent versions of Android. You can easily develop an app with an automated system that sends regular notifications to customers and keeps them updated. You can also promote your Android app and gain more customers–thanks to the platform’s prevalence. 

6. It’s Secure

The latest operating systems on Android, Like Android 12, come with business-friendly features that protect against malware and data theft. When it comes to data security, Android is just as secure as its Apple counterpart. This means your customers’ information is secure. People who use your app won’t have to worry about their private information being misused or getting leaked to the public.

In this digital age, every business needs a mobile app. Whether you’ve just launched your startup or you’re looking to grow your small business, an Android app can help. It’s less expensive to develop, secure and gives you a wider reach. Your app users will enjoy the benefits of Google’s apps and features. And whenever Google launches a new app or service, it will seamlessly work on your Android app.