Shure isn’t a company known for its consumer products. In fact, many consumers might not recognize the name at all. But the company is famous for its amazing professional and prosumer audio gear. You’ll find their stuff on a concert stage, in a mixing booth, and anywhere where music is made.
They do make consumer products, and they’re celebrated in the audiophile community, but they’re making a big jump into the consumer space with the new AONIC 50 and AONIC 215.
The new AONIC 50 are over-ear headphones featuring active noise cancelling. You’ll find a switch on the side that can change between ANC and an ambient mode. Of course, you’re not going to buy a brand that’s not established in the consumer market for the features. We got to test these out at CES 2020 and they sound amazing. Unfortunately the test was done in a loud environment but the highs were detailed without being too bright, the lows were punchy and warm without being rumbly, and the sound signature was just overall flat and very enjoyable. They were also very well built, with an awesome metal hinge, and fairly comfortable thanks to the plush ear cups and head band. We were certainly impressed.
The AONIC 215 aren’t 4.3 times better. They’re actually true wireless earbuds but with a twist. They’re regular IEMs hooked up to what is essentially Bluetooth TWS adapters. You can replace them with a traditional IEM cable, and you can use the Bluetooth adapters with any IEMs with the right connector. This is amazing! Especially if they release the Bluetooth adapters on their own soon. They contain 8 hours of battery life and a button below your ear for comfortable pressing, while the large case contains an extra three charges.
Shure is taking a simple approach to their jump into the consumer market by putting out products that sound great but don’t sound too colored or distorted like many modern headphones are. And the true wireless IEMs are so innovative. We’re going to get more info like price, Bluetooth codecs, and launch date at a later time but look forward to these products launching in spring of 2020!