The never-ending technological advances keep transforming our lives and changing the way we do business. Smartphones have disrupted various industries, compelling business leaders to implement them into their business plans, and into the workplace.
You need to leverage smartphones if you want to create excellent user experiences and grow your business. Here are the top software solutions you should utilize to achieve that.
NFC & Mobile Commerce
NFC (Near-Field Communication) is a communication protocol that enables two mobile devices to communicate and share data with one another. With NFC, mobile users can share photos, files, and other data in seconds, but they can also make payments, just like with credit and debit cards.
There are many opportunities that businesses can seize when it comes to leveraging NFC technology. They can enable customers to redeem coupons and vouchers, validate tickets, check-in at the airport, and pay for various products and services.
All it takes is connecting an NFC-enabled smartphone to a contactless card terminal, and approving the transaction with a PIN/password or fingerprint.
JookSMS & SMS Marketing
SMS marketing is one of the most effective ways to reach consumers, as they rarely part with their mobile devices. According to a Gartner research report, SMS open rates are as high as 98%.
With SMS marketing, businesses can always keep their customers in the loop about exclusive deals, sales, and discounts, as well as send personalized alerts regarding accounts and products.
JookSMS is an excellent messaging service for sending bulk SMS and growing a business. It offers custom solutions and has an easy-to-use API for integrating the service into your website. There’s a one-month free trial, so take it for a test drive to see how it fits your needs.
TripAdvisor & LBS Marketing
With LBS (Location-Based Services) marketing, businesses can attract consumers looking for services in a specific area. They can place their business on the map with Google My Business, and optimize their keywords for local search.
TripAdvisor is an excellent platform to leverage LBS marketing if you’re in the hospitality industry. Not only can you enable customers to instantly book your services, but you can also take advantage of consumer reviews on the platform.
Real Bookie Price-Per-Head Bookmaking Software Service
Real Bookie Pay-Per-Head bookmarking software service is a great choice for sports betting agents, professional credit bookmarks, and local bookies. Its price-per-head basis means businesses can make more money, as they need to pay only for active players.
It offers 24/7 internet access, and it’s fully optimized for mobile, which means a greater number of customers. This PPH service is really worth the try, and you can try it for free for a month, with no deposit required.
QR codes really make lives easier, and every business should use them. They can link QR codes to their website and enable customers to contact them easily. Or, they can include them on business cards, brochures, magazines, and packaging.
They can link them to offers and promotions, landing pages, videos, transaction gateways, and any other digital asset that people can access on their smartphones. By simply scanning a QR code, they can instantly access all the services a business offers.
Mobile-Friendly Web Design
This is an absolute must for every business. If your website isn’t mobile-friendly, you lose a lot of opportunities for growth.
Optimizing your website for mobile devices means your site will automatically adjust to different screen sizes and resolutions, regardless of the devices your visitors are using to view and interact with your site. It will provide great user experiences to both desktop and mobile users, and help you increase your SEO ranking.
If your business has a custom mobile app, it has a chance to offer personalized user experiences that consumers are actually expecting. You can send personalized offers regarding your products or services, communicate with customers in real-time, gather invaluable feedback, and build strong relationships and loyalty.
You can also create custom apps for the workplace, and turn your team into a more productive, efficient, and effective workforce.
These software solutions can really help your business grow, as they’re based around the greatest number of consumers nowadays – mobile users. How does your business leverage smartphones? Have you already utilized some of these software solutions? We’d love to hear your story, so feel free to leave a comment below!