It’s not uncommon for streaming services to rise in price over time, especially when more and more content becomes available. However, this doesn’t prevent people from getting upset. Netflix has raised its prices multiple times, and much of that is related to funding some amazing exclusive content. It didn’t stop people from protesting.
YouTube TV, Google’s TV replacement streaming service, was only $35 a month at launch. It was pretty limited, but it was a great way to disconnect from traditional TV services. Soon after we saw a $5 price hike, and now there’s another, bringing the total cost to $50 a month.
While the previous price hike grandfathered people into the old price for some time, this new one offers no such luxury. Everyone will be forced to pay this new price in the billing period after May 13th, and new subscribers will already be seeing this new price go live.
Fortunately, Google has added a bunch of channels from the Discovery network. Starting today, you’ll be able to watch Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend with the Oprah Winfrey Network coming later this year. You can also pay extra for EPIX.
This isn’t much of a consolation to everyone, as many will not watch these channels. Plus we started streaming to avoid paying a large amount for a ton of channels we don’t need, and with YouTube TV getting more expensive and bloated and other streaming services becoming fragmented, streaming is getting as expensive as normal TV packages.
Unfortunately, there isn’t much we can do about this, and we can’t blame YouTube TV for raising prices as content becomes more varied. We’ll just have to pay the higher rate and hope prices don’t rise again this year.