A month ago we reported that HTC would not be releasing an HTC U13 in the spring of 2019. While the company is still planning to release at least one high-end smartphone in 2019, HTC Taiwan president Darren Chen has confirmed that the company’s roadmap does not feature a flagship smartphone for the spring.
Instead, HTC plans to extend the life cycle of the HTC U12+ which was released in May of this year. Chen did not elaborate on HTC’s plans for a flagship device later in 2019, but our source did previously share that “something else” will be coming from HTC, likely during the second half of the year.
Chen revealed that HTC’s efforts for 2019 would be centered around mid-range and high-end devices for 2019, in an effort to reboot smartphone sales and increase revenue for the company. It’s no secret that HTC isn’t doing well. 2018 will be the worst year on record for the company with revenue taking a 50-60% nosedive when compared to 2017.
HTC will be relying on new smartphones like the HTC Desire 12s and the HTC U12 Life to move the needle a little. These new devices don’t offer much for those who have been HTC fans for the past decade, but they should be able to hold HTC over and pull in more revenue as HTC works on more profitable products to bring to market.