It’s been quite some time since NVIDIA shifted focus of their mobile GPUs to tablets and multimedia boxes, but one big customer could draw them back into the smartphone game in a different way. It’s said Samsung is in talks with both AMD and NVIDIA to license GPU technology for a forthcoming version of their Exynos chip.
Samsung, who currently uses ARM’s Mali series, is said to be leaning toward NVIDIA in the talks due to the company deploying superior Pascal architecture. While AMD hasn’t been ruled out, it’s hard to imagine them being able to contend with NVIDIA’s history of being able to put chips into final and popular products.
To date, ARM hasn’t done much more than develop internal prototypes and toy around with the idea of special licensing contracts. On the other hand, NVIDIA has made-for-retail products in the hands of consumers right now with tried and proven GPUs which are getting close to delivering console-quality graphics. Who would you put your money on?