Although Pandora was one of the first to break onto the scene, the streaming service has been hit left and right with competition from the likes of Spotify, Apple Music and Google Play Music. Now the company seems ready to fight back after reports that Pandora was being shopped around to perspective buyers.
Pandora CEO, Tim Westergren, was interviewed at the yearly Midem Keynote, where those in the music industry go to interact and to learn more about the process. During the interview, Westergren debunked any rumors that the company was in the process of finding a new buyer. However, with times getting tough, he did give an explanation as to the future of Pandora’s subscription models, with various tiers of an on-demand subscription model, one that would still be under $10 per month.
Currently, there are two different subscriptions to Pandora’s ad-free Pandora One radio; $4.99 per month, or $54 for the year for all-you-can-eat radio listening. Pandora One grants users an ad-free listening experience, along with the ability to skip more songs if you come across music you don’t like.
It will be interesting to see what Pandora has up its sleeve and how they plan to compete with more well-established business models offered by competing services like Spotify and Apple Music.
Download on Google Play: Pandora Radio