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With the majority of carriers getting rid of the two-year contract in the United States, it was only a matter of time that Sprint joined the party. After announcing it would finally get rid of contracts back in August of 2015, and officially doing so in January of 2016, we thought that Sprint was moving in the right direction.
That was, until this weekend. Sprint has now changed direction and brought back the dreaded two-year contract option for its smartphones. The premise behind getting rid of a two-year contract option is to give more freedom to the consumer, allowing them to upgrade when they want, or to be able to leave the carrier without penalty.
According to a report by FierceWireless, the move was based on customer demand.
“We listened to our customers and are giving them more choices to get their new device,” Sprint spokeswoman Michelle Leff Mermelstein told FierceWireless. “Sprint is the only carrier to offer the most choices to obtain a new device — lease, installment bill, two-year contract or pay full retail price.”
Nice way to spin that into positive marketing. Sprint hasn’t removed the option to lease a device, but instead has just added the two-year contract option to their lineups. The options that Sprint customers now have are to lease the device, pay for it in installments, pay full price for the device, or sign a new two-year contract.
[via FierceWireless]
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