Much like Samsung looked to introduce a new style of Galaxy phones with the metal-clad Samsung Galaxy A, HTC’s One A9 (see our first look here) is also being used as the basis for future product design. Jack Tong, president of HTC North Asia, revealed that the design would be headed to the mid-range HTC Desire line and the HTC M line.
That news isn’t that surprising for the HTC M devices. They are already beautifully crafted pieces of metal, after all, and the HTC One A9’s design is actually a refinement of the design we already saw in the original HTC One.
But for those whose pockets are only friendly with phones in the Desire line, that’s a big deal. This could be exactly what HTC needs to recapture the mid-range market. Selling affordable phones that look and feel like one of the big boys could help their failing smartphone business. HTC’s going to have to hope it does, because things have been far from good as of late.
That said, the company does expect a bit of breathing room in Q4. Their estimation is that the HTC One A9 will be their ticket to seeing a year-on-year increase in revenue. That’s all fine and dandy, but growth in revenue doesn’t necessarily mean HTC will see a quick return to profitability that will help them escape the financial hell they’ve been in. Let’s just hope the HTC One A9 does well enough to get them to their next landmark device without much issue.