Feb 2nd, 2015

Tinder Plus

If you were curious on exactly how the popular dating app Tinder would monetize their business, the long awaited paid version of the app is said to be arriving next month. The changelog for the update — which will give paying customers the ability to undo their last swipe, or change their location to potentially chat it up with anyone in the world (not just their current location) — prematurely went live in the latest iOS update, but was later retracted.

Tinder told TechCrunch that the update is scheduled to go live mid-to-late March in the US and is already being tested in select markets around the globe. This is why the Google Play Store shows an old changelog for a previous update that introduced this functionality back in version 4.0.1 with in-app pricing ranging from 99 cents, to $20 an item.

According to Tinder, pricing is still being worked on so exactly how much these features will cost when they’re officially rolled out is anyone’s guess. There’s also talk of Tinder testing a liking cap in the UK that limits the amount of likes you can swipe out in a given amount of time (the cap would be removed in the paid version). Check out the new paid features in action via Tinder’s new promo video below.