One of the bigger stories this week has been the announcement of Google Cast for audio. This will allow users to “cast” audio from their phone to speakers, sound bars, and receivers. Whenever we write about these things someone always asks when Spotify will get on board with Google Cast. We finally have an answer, and it’s not good.
Spotify says they will not be supporting Google Cast any time soon. Instead they will be focusing on their own “Spotify Connect” service. They feel that by owing the technology from end-to-end they can make sure to deliver a quality experience to users. Spotify already has a large collection of supported devices.
The good news is that a lot of Spotify Connect devices will also work with Google Cast. If Google Cast for audio is going to become as ubiquitous as AirPlay it will need to work with a lot of devices. The Chromecast was a cheap way to get people to use Google Cast, but audio devices is a much different territory.