Report: Samsung discontinues the Galaxy Alpha to focus on more affordable smartphones



The Samsung Galaxy Alpha was a very important smartphone for the company. It marked the first time they made a big change in their Galaxy lineup’s design language, using a fair amount of metal to introduce a phone that felt more “premium.”

But it looks like it isn’t doing so hot. The company is reportedly preparing to end production on the Samsung Galaxy Alpha once they exhaust their remaining stock of build materials. The reasoning? To introduce something a bit more affordable.

That’s not to imply Samsung is going to go back on their word and return to their plastic roots, though, so those hoping to see some of that love inside the Samsung Galaxy S6 or Samsung Galaxy Note 5 don’t have reason to worry. Instead, Samsung’s going to continue in their new direction with a wrinkle that sees them making use of more moderate specs to keep costs down.

The Galaxy Alpha, for instance, has an Exynos 5 Octa chipset, 2GB of RAM, 32GB of internal storage, a 4.7-inch 720p display and a 12 megapixel camera. While that’s not all too impressive next to their top-line flagships, the upcoming Samsung Galaxy A5 will look to take on a similar build and style as the Alpha, except it’ll do so with a Snapdragon 410 chipset (though it’s worth noting other specs are an improvement on paper, including a 5-inch 720p display and a 16 megapixel camera sensor).

Samsung has a lot of work ahead of them if they want to slow down the bleeding their mobile division is suffering, and this tweak in focus can be seen as a big first step toward turning that boat around. Let’s just hope they’ll continue to fill their cornerstone flagships with the class-leading horsepower we’ve grown accustomed to.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Thank you competition to not allow any Company to rest! Keep on the innovating and I’ll keep purchasing!

  2. The only advantage the A5 has over the Alpha is the HD display, that’s it.

  3. Guess Samsung learnt the saying ‘You can’t shine a turd’
    Better late than never!

  4. Someone help me with this logic what I don’t understand is why Samsung would make a phone that has a metal premium feel here to compete with every other premium phone similar the
    Htc and iPhone but spec it out less than their top-of-the-line phone which everyone complained is a plastic turd in comparisonwhat am I missing here? R they really this dense? I had the galaxy’s s1 s3 and s5 and with that stupid boot loader crap with att (which even htc gave its customers a choice) and the bloated touch wiz over the years… I am done with Samsung. No more learned my lesson. Wished Sony would be more active and wished htc would back away from trying to sell that 4 ultra pixel nonsense… Then htc relases the eye experiencs phone still failing with carrier exclusives that do not believe sways anyone’ from switching – and makes it plastic ops wait this post was about Samsung… Lol sorry.

    1. They thought by imitating iPhone they could make sales … there is only 1 true iPhone Clone… Xiaomi!!

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