Dec 5th, 2014

Sony Xperia AquaTech store 1

We’ve seen few OEM’s put forth any real effort at waterproofing their devices, and none like Sony has. Sure the Samsung Galaxy S5 can tout an impressive water resistance rating, but Sony’s entire Xperia smartphone line has been doing this for years, while OEM’s like HTC and Motorola watch safely from dry land.

To showcase the water resistant qualities of their Xperia smartphones, Sony has opened up a new underwater store in Dubai. They’re calling it the Xperia Aquatech Store and it’s located about 13 feet unduh da sea. Okay, so it’s not a real store where anyone with a snorkel can just swim right in. This is mainly a PR stunt for media, competition winners, and select VIPs to partake in.

Sony Xperia AquaTech store 2

Access to the store requires actual scuba diving gear which means participants will need to take a short class (provided by Sony) in a nearby pool before going on the real dive. The funny part? Because the Sony Xperia Z3 and Sony Xperia Z3 Compact are only rated for about 5 feet under water, Sony assures us the phones were transported to the underwater store in a special case.

Sony Xperia AquaTech store 3

Once inside the store — which essentially is one big air pocket — a Sony rep provides demos of their phones. Ironically, the phones don’t perform very well if the screen is wet, meaning they’d need to be dried off first.

[via XperiaBlog]

local_offer    Sony  Sony Xperia Z3  Sony Xperia Z3 Compact