Jul 3rd, 2014

Samsung Galaxy S5 battery life ad

It’s been awhile since we seen Samsung take a jab at iPhone users. Samsung’s original smear campaign began with the Korean manufacturer’s first “Next Big Thing” ad spots, targeting blind consumers waiting in line for another incremental release of the new iPhone. Backed by a huge multimillion dollar budget, the ads were everywhere and seemingly effective too. Despite playing it safe in terms of design and build materials, we watched as Samsung further dominated the smartphone market with their onslaught of Galaxy devices.

Today, Samsung is back and right where we like them: poking fun at iPhone users in their latest video, “Wall Huggers.” That’s what Samsung is calling all those sad little iPhone users desperately clinging to their wall sockets, looking for any available current to charge their depleting iPhones. Samsung goes on to show off their Ultra Power saving mode and the fact that, unlike many phones on their market, their Galaxy line features removable batteries for quickly swapping out with a spare. While the same fate could befall even Android users it’s only in recent flagships we’ve seen OEMs get serious about battery life.

Yet another feather in Samsung’s cap, the ad effectively showcases one area in which the Samsung Galaxy S5 excels above all others. Even though the Galaxy S5 is far from perfect, battery life is a huge selling point as more consumers begin relying on smartphones for all their computing needs. Gotta give it to Samsung, they sure know how to drive a point home. Check out their latest video below.

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