HTC finally turns a profit in fiscal Q2 2014


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For the first time in about a year HTC has finally been able to announce that they’ve turned a profit in a quarter. It’s a result they expected after shifting their focus to mid-range smartphones and releasing the HTC One M8 back in April.

The full numbers are as follows:

  • Revenue: $2.15 billion before taxes
  • Profit: $75 million before taxes

That’s nothing that’s going to make a boardroom jump for joy, but we’re sure they’ll be happy to get good news and a quarter in the black after a long streak of doom and gloom (they lost $64 million last quarter).

It will take a more pointed approach for HTC going forward to make sure they don’t fizzle out before year’s end. Namely, the company’s efforts to bring more mid-range and entry-level options back to key markets in Europe and North America will have to step up in a big way.

They’ve already made other changes necessary to sustain growth, such as deciding not to waste another $1 billion on a failed marketing campaign and selling off their portion of the Beats business, but more has to be done and HTC knows it. For now, they’re probably flicking a great deal of sweat off their foreheads with high hopes that their new strategy will help them regain solid footing in the months and years to come.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. I would’ve opened the article like this:
    “Ladies and Gentlemen, the unbelievable, the in-conceivable has happened”

  2. Good job HTC! Hopefully they can make a splash in the smartwatch sector too.

  3. If they’re really making the next Nexus tab, hopefully that’ll help, too.

  4. Conflatulations, HTC.

  5. Well deserved! Love my HTC One M7. Congratulations, HTC!

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