Ads rolling out to Instagram in coming months


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It had to happen eventually. One of the last great ad-free mobile services, bought out by Facebook and looking to find a way to monetize its huge userbase, Instagram will soon begin feeding advertisements to users in the US. The rollout of ads will be gradual, and the format will most resemble Twitter’s promoted tweets. Ads will appear in a users feed as paid-for photos and videos.

This means brands that you don’t currently follow will appear next to the friends and users that you do. Because the change might rub some the wrong way, Instagram is easing us into things by using ads sparingly over the next few months, and at first only supporting brands that already have an established presence on the social network.

Instagram is also using the slow rollout as an opportunity to refine the advertisements on the network. Users can hide unwanted ads and provide feedback about why they did not want to see the promoted content in their feed. We can’t complain too much, as Instagram has been a free service with no clear revenue stream since its inception. The people behind it have to start making money somehow. If we must accept this inevitability, at least the company is giving the impression that they are dedicated to only providing quality advertisement.

[via Instagram]

Kevin Krause
Pretty soon you'll know a lot about Kevin because his biography will actually be filled in!

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  1. i’m fine with that as long as the ads don’t come in video format

    1. agreed unless its a quality advertisement

      1. And it would be nice if I could just scroll through and not be forced to watch it like on YouTube

        1. Amen!

  2. *sigh*

  3. as long as they stay unobtrusive like facebook’s

  4. #go #to #hell #with #these #advertisements

  5. Breaking: Phandroids bottom of the screen – scrolling ads make the site completely unstable. I couldn’t even write this posjdhfhnsnd…

  6. my Aunty Addison got an awesome blue Mercedes M-Class ML63 AMG by working part-time online. published here J­a­m­2­0­.­ℂ­o­m

  7. You can simply overcome the ads by switching on the airplane mode using in wifi. thats all or use lucky patcher app to get rid of this ads in application.

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