Sep 5th, 2013

If you hadn’t heard, Google’s former VP – Marissa Mayer – is now the President and CEO at Yahoo. And if you haven’t noticed, which is likely since the tech elite tend to write Yahoo off as a passe tech has been, Yahoo’s stock has absolutely soared since Marissa Mayer took office.


Three days before Marissa Mayer took office, Yahoo’s stock price was $15.74. Today, the stock price is above $28/share, nearly doubling since Mayer has controlled the company. That’s quite an accomplishment and our congratulations go out to Mayer and the whole Yahoo! team.

Yahoo has accomplished this feat largely by shutting down non-essential properties and services, focusing on mobile, and acquiring startups that jive with the company’s new focus on forward thinking tech like apps and streaming video.

Shutting down non-essential services? Focusing on mobile? Ridiculously rising stock prices? Sound like another company we know?

Ding, ding, ding… if you guessed “Google”, you guessed right. The former Google VP has brought a very Googley outlook to Yahoo, and now, they’ve got a new logo as well.

Screen Shot 2013-09-05 at 10.04.07 AM

And the old logo…


For some reason, I get the feeling that even the logo got a little more Googley. Oh… that’s why. Literally.


You can clearly see that Yahoo has adopted a font, similar to Google, where the O becomes thin in the middle and thicker on the outside. Yahoo, however, goes for an even slimmer look. Here’s a video of Yahoo “announcing” their new logo to the world with a very real-time web designerish video unveiling.


Yahoo actually had 30 days of new logo revisions… check them all out and let us know which you like best.

The logo change is merely cosmetic, but clearly Yahoo hasn’t only undergone a cosmetic change, made apparent by the stock price image above. With Marissa Mayer at the helm, this is a new Yahoo.

This is a Yahoo that is cutting the fat, focusing on mobile, taking employee relations more seriously, acquiring forward thinking startups, and making both smart strategic moves and taking calculated risks.

This is a Yahoo with a lot of Google in it.

Where do you think Marissa Mayer will take Yahoo in the coming months and years?