Kit Kat 4.4 video pokes fun at Apple’s Jony Ive and nails it


Kit Kat American Android wrapper

We posted this earlier to all our social networks but wanted to circle back and make sure no one missed it. Following Google’s Android 4.4 KitKat announcement came Kit Kat with a tasty announcement of their own. Uploaded today to the official Kit Kat YouTube channel was a funny little video spoof parodying Apple’s painfully over dramatized iPhone/iPad videos.

In typical Jony Ive fashion, Kit Kat’s spokesperson takes you on a tour of KitKat 4.4, covering every ounce of their candy bars in meticulous detail. It’s a jab at Apple for sure, but one that fits in surprisingly well when talking about confections. Kit Kat mentions that their bars come in 2 mega bites, 4 mega bites, or chunky mega bite options — but without expandable SD and removable battery, I’m not so sure I’ll be picking one of these up.

You can watch the full video below and don’t forget to let us know if you think they nailed it, or if the ad fell short.

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. i was first to comment!!! :D

    1. I was first to downvote you!!! :D

      1. LMAAOO

      2. :b

      3. goddamn I love the internet

    2. And I the first to reply :P

  2. OMG !!! Take that Apple!!!! This is getting more fun every second!! Cant wait to buy a whole lot of kit kat with android logos on it!!!!

    1. The irony coming from this marketing move is already showing itself. True supporters of Android who may be a bit nuts are already declaring their devotion to a candy bar because of its connection to Android and using this as some kind of one-upmanship to Apple supporters. This, after often criticizing the fierce loyalty of those crazed Apple consumers.

      1. but it’s fun!

        1. Fo sho.

      2. The devotion is not to the candy bar itself (even tho kit kat has always been my favorite), the devotion is to the fact that Google can use such a candy bar to score big in cash and publicity and it does that mocking Apple at the same time. Thats just genius. Much more Genius than increasing the screen from 3.5″ to 4″ and pretend that this is out of this world…. Now believe me, I wont be forming lines in front of the grocery store to be the first maniac to have the pleasure to open and eat the first kit kat with android logo on it. Nor will I close myself to all the other candy bars out there just because of this partnership between Google and Nestle…

        1. Lot of people are going to be getting fatter either way… Hehe.

  3. Pure. Genius.

  4. what da hell… waste of time

    1. what da hell…u are waste of life

    2. Time and place mate..Time and place..

  5. I’m gonna be buying KitKats like crazy!!! xD

  6. Android is awesome. I absolutely love this name!

  7. give me a break of that Kit-Kat Tablet!

  8. confectionary perfectionary. friggin awesom!

  9. Just got kit kat on my nexus 4

      1. Nestle and the Mountain View Chocolate Factory, eh?
        I had never understood google’s nickname, till this partnership catalyzed me to look for the answer:
        It is Willy Wonka.

      2. I am so Jealous :(

      3. That’s the Easter Egg. It will make a KitKat appear, ready to eat. I’m all for it.

  10. Kind of funny that I didn’t quite see the parallels to Jony Ive in the Ubuntu Edge video until after I watched this. Now I’m seeing it though and it’s fascinating. Take a look to see what I mean:
    And heeeerreee’s Jony!:

    Maybe it’s just the accent though.

    1. I watched the video of Jony and as soon as he said “… but for the first time ever, with an increased size of the display…” I couldn’t help but LMAO hahahahaha!

  11. LOL, we going to get a Kit Kat Kang Rom?

  12. I can’t see the video, there is no link..?

  13. Hilarious… Used to love these as a kid.
    When I tried it a year ago, I thought the cookies were soggy and the chocolate wasn’t great. :-P

  14. I can’t wait to see the Easter egg in Android 4.4. That, and I have to imagine we will be getting a particular new ringtone as well.


  16. Is this any different from Michal Jordan endorsing Nike? Jordan got paid a ton of money to sell shoes and a mountain of shoes sold.

    Android, with 1 billion activations, is contracted to endorse a candy bar. Vintage Jordan and Android probably have similar global awareness.

    I have always liked Kit Kats and now more so.

  17. need a link

  18. Awesome play on Apple’s cloying advertising of their software and hardware garbage.

  19. Really Awsome

  20. lmfao that was perfect. Bravo KitKat!

  21. “confectionary perfectionary”. lol. love it!

  22. Did anyone else notice that that guy is a grown up Charlie Bucket?

  23. Nailed it!

  24. And what kinda name is “Jony” anyway? Get outta here with that mess, man. It’s Johnny. Your name is Johnny, Jony.

  25. I for one will refer to the OS as 4.4. I will not be manipulated into being an add for Nestle every time I discuss my phone. The money that changed hands was between Nestle and Google. None of it ends up in my hands. I will not work for free.

  26. SONY……. I mean JONY IVE invented EVERYTHING and Steve just stole the credit is probably seething with anger and about to blow his own arrogant head off, after viewing this!!! ;-P

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