Huawei sponsors Jonas Brothers US tour to help increase brand recognition, Ascend Mate and P2 soon to follow?


We’ve already seen the Huawei Ascend Mate and Huawei Ascend P2 at CES and Mobile World Congress earlier this year, and while we wait for Huawei’s 2013 “hero” devices to make their way stateside, we now have an idea on how the manufacturer plans to make them a hit. 1 word: Jonas.

Yes, folks. Huawei — who raked in a cool $2.5 billion in profits for 2012 — will be leveraging the raw power of the teen heartthrob sensation known only as the Jonas Brothers to help make a splash here in the US. This, in hopes of increasing brand recognition in a market where quite literally nobody knows the smartphone manufacturer by name (let alone, how to pronounce it). Also, what better way to advertise shiny and new affordable smartphones than at a summer concert tour filled with your target audience (teens)?

This actually isn’t the first time we’ve seen Huawei’s affinity for thumpin’ jams. In 2011 at the Huawei MediaPad announcement, Huawei enlisted the help of some hip hop dancers shake their thangs and generally make everyone really uncomfortable. It was even captured on video (check out the white guy at 0:21 who’s almost terrified to look at the dancers flailing their arms around him).

[via LightReading]

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords. has the 16GB Galaxy Note 10.1 for $330 [DEAL]

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  1. You mean teenage girls and tweens?…

    1. You mean the iPhone market? (well, you’d have to throw in senior citizens in there as well :P)

  2. Hahahah that’s hilarious. Time for a marketing team overhaul.

  3. *Adds Huawei to the list of companies whose marketing departments he officially hates*

  4. too bad nobody goes to see the Jonas brothers lol they’d be better off advertising on MySpace

    1. I thought they didn’t exist lol. Could be worse… Could be Lindsey Lohan

      1. I think she would have been a better choice even w/ her issues.

  5. Lol wut? HTC is doing better marketing than Huawei, and they haven’t done anything…

    1. We’re Huawei and we’re “American as apple pie, we swear !”.


      “If Huawei is spying in U.S., would it sponsor a Jonas Brothers tour?” :

      One of the comments about a story to keep an eye on involving a possible murder made to look like suicide:

  6. As if anyone really needed a reason to NOT get a HUAWEI device.

    At least each future HUAWEI purchase includes a free sample of the following:

    To treat this:

    1. Oh look, you can copy-and-paste articles from Wikipedia.

      1. I’m glad you’re impressed. Your stamp of approval means sooooooooo much to me….

  7. selling out your country for a buck. well done guys. who listens to these sugar pops? oh yeah young girls with individuality complexes

  8. The who?

    oh wait, the who is actually good.

  9. mebbe if they spelt it like it’s pronounced,huh?

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