Apr 1st, 2013

While many have lamented the negative side of Google’s devision to retire Reader later this year, the folks at Feedly our looking at the positives. That includes an influx of nearly 3 million new users for their news reading application for mobile devices. To make Feedly an even more appealing alternative, the company is today announcing a major update that aims to make finding important stories easier than ever.

Feedly now features a completely retooled search and discovery engine. The focus is speed asit combs a library of over 50 million news feeds. Using intuitive search and discovery, the app culls the habits of users interacting with Feedly to suggest the best and most relevant news available. The smart algorithm is designed to get better with more use.

For those looking for a true Google Reader replacement, Feedly is offering their best approximation with a new title-only view. Also new is a “Must Reads” tab as well as a refined social sharing aspect.

Feedly is obviously taking advantage of the gap left in the market by Google’s announcement. We can’t blame them. In fact, we applaud the effort. If you haven’t checked out Feedly yet, the latest version is as good an excuse as ever to download and have a look.

[via Feedly]