Feb 8th, 2013 publishUpdated   Sep 12th, 2021, 2:17 pm

What’s in a name? Well, Shakespeare would have you believe it doesn’t matter much at all, that “a rose by any other name would smell as sweet.” True, but when it comes to big carriers looking to invest their money into a new product, a name is a brand and a brand is a powerful thing.

Looks like HTC could be taking their already well known One brand and running with it. A new tip from leak-extraordinaires, @evleaks, is suggesting that the upcoming flagship could see a release as simply the HTC One — no X, no S — just One. If you think about it, Apple doesn’t confuse consumers by releasing new smartphones every year with a new name, especially not after the original was such a success. Consumers need something they can immediately identify with, so in the smartphone, automobile, or even computer business, a name means an awful lot. With HTC, their One line has proven itself enough of a success in the US and other parts of the globe for the Taiwanese manufacturer to stick with it.

Maybe people will start asking “Oh, is that the new One?” in 2013. Can’t wait to see what HTC finally unveils (and confirms) at their Feb 19th even in New York. We’ll keep you posted.

[via Twitter]

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