Sep 17th, 2012

If you watch enough TV, you have probably seen a commercial or two with Shazam logo in the corner urging you to head to the app to instantly obtain more info about the advertised product. But that’s not the only way Shazam is getting tied into TV. The folks behind the song identification app have quietly been rolling out the ability to tag television shows, with the goal being to provide additional info about a show such as the cast and credits rather than provide identification.

The functionality has been built into the current version of Shazam, but the company has been keeping the feature on the down-low until only recently. So if you were to tune into your favorite show right now, you should be able to pull up additional info. And it should be a lot easier with full TV shows. Those 30-second commercials are usually over before the app can even finish processing what is being watched.

[via TechCrunch]