At some point we’re going to have to come to grips with the fact that Samsung isn’t going to put all its eggs in the Android basket forever. We’ve enjoyed and will continue to enjoy the Galaxy line of tablets and smartphones, but it looks like they will be going full speed ahead with branding and marketing for their Windows portfolio.
Our sister site WinSource reported on new trademark filings that revealed Samsung would be marketing a new upcoming line of tablets and phones with the name “ATIV.” With the Galaxy name being an Android mainstay, we can only guess that names will be designated for a line of high-end Windows smartphones and tablets.
But with all the amazing things Samsung’s done on Android what could they possibly be ready to offer to those who prefer Windows? TouchWiz as we know it can’t be run on any Windows phone, and that’s one of the main reasons to buy their products in the first place. We can’t say for sure if the same thing goes for Windows 8, but we’d guess “yes.”
Without any current knowledge of what their plans might be it’s a bit too early to determine whether or not this new line will be enough to get people to defect from the Galaxy regime, but we’re still curious: do you think the ATIV line will have the opportunity to overtake the throne that the Galaxy line has defended so long?
It’s hard to imagine the highly marketable and long-running Galaxy line will be supplanted any time soon, if at all. It’d take a lot of killer features because if Samsung can’t emulate what they were able to do with the Galaxy Note 10.1 then it’s going to be difficult to get anyone to go with anything but.
It’ll be a very intriguing situation to observe for sure, but with no idea of when they’re looking to launch this line and what they’re looking to do with it all we can do is sit back and wait. In the meantime, let us know how you feel about the ATIV line and its potential to compete with the Galaxy line in the poll below, and be sure to leave a comment for further discussion!