Perhaps the writing was on the wall when HTC decided to stop bundling Beats headphones with their devices. Maybe it was even more clear when HTC gave up its controlling stake in Beats, relinquishing the majority of ownership to the company’s founders. Taking both developments into account, it shouldn’t be surprising to learn that the latest industry whispers suggest that a complete divorce between HTC hardware and Beats software could be coming soon.
According to insider sources, HTC has plans to strip Beats functionality from future handsets and remove the logo that has adorned their most recent generation of Android handsets. The development should garner a mixed reaction, with many buying into what Beats is selling while others remain skeptical. While we never found any reason to deride HTC’s decision to include Beats equalization software within HTC Sense, the feature was nothing to write home about in most aspects. Yes, you got a decent bass boost and improved quality of audio, but you probably didn’t need Beats to make that a reality.
If and when HTC and Beats decide to go their separate ways it will be interesting to see if HTC sells off its small remaining hold in the company. HTC has been strapped for cash lately and is examining all avenues when it comes to padding the coffers. Selling their stake in Beats might be a quick and easy way to gain a little without sacrificing much.