Nintendo CEO Responds To Rumors Of Developing Games For Smartphones


There has been some talk of Nintendo entering the smartphone gaming market after the creators of Pokemon released a card-based app game for Android and iOS. Even though it wasn’t Nintendo who directly published the game, Pokemon is a uniquely Nintendo franchise which pretty much got the rumor mill churning. During the Tokyo Game Show that’s taking place on the other side of the world, Nikkei was able to interview Nintendo CEO Satoru Iwata and asked him to speak on the rumors of Nintendo releasing games for smartphones. In typical Nintendo fashion, Iwata had this to say,

“This is absolutely not under consideration. If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.”

In other words, NO. You have a greater chance at seeing Apple open source their software than Nintendo officially developing app games for smartphones. Guess it’s back to the emulators..

[Andriasang via Electronista]

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. HTC LoL!! “You have a greater chance at seeing Apple open source their software…” heh heh, clever.

    1. Ridiculous though. Apple have open-sourced software frequently. Anyone using Android’s stock browser, a Blackberry, Symbian or Chrome all rely on Webkit, which was largely developed by Apple.

      1. webkit came from kde linux

  2. Yeah, these “rumors” were completely baseless. Nintendo does too well in their own market, nor would I ever want to see them downgrade to the Angry Birds market.

    1. They could release a lot of their classic titles like they do on their Wii Virtual Console. Would make a TON of money for them and possibly deter a few people from using emulators.

      And Nintendo WAS doing well until until the 3DS completely bombed. =/

      1. Yes, they COULD do that. His quote in the above article explains that they realize they could make money that way but also explains why they don’t go that route.

        As for the 3DS, it did not completely bomb at all. Virtual Boy was a bomb, 3DS was a disappointment. However, it looks like it was mainly the outrageous price because ever since the price drop in August, it’s been selling very well. And that’s BEFORE the giant one-two punch of Mario Kart 7 and Mario 3D Land in November/December.

        The original DS was in even worse shape for its first year and it didn’t have big titles like that to help it up. It wasn’t until Nintendogs and then the DS Lite remodel that the DS becomes a phenomenon. I think people overlook that first year considering it then went on to become the most popular console ever.

      2. Except it didn’t really bomb and it’s selling better here in the US and Japan than it did when it launched by a large margin.

  3. These rumors made us develop this Gameboy style game for Android – available for download next week for free! ;)

    1. I LOVE ORANGEPIXEL!!! I’ve bought all your games in the Market! :D

  4. Yes they could but is there any point. I can’t imegine them in phone world.

  5. nintendo has its own thriving ecosystem like apple has its own ecosystem. Its a great place to be when the success of your own product bears no weight on the success of another.

  6. And please stop talking bout this. Nintendo have their own hardware consoles and portable gaming hardware. and what’s the point on putting on smart phones when? n everything uses the touch screen

  7. Don’t forget though, that Nintendo *has* developed for other platforms before. One example off the top of my head is “Mario teaches typing”, a PC title. I’m pretty sure I remember hearing of a few others.

    “Nintendo would cease to be Nintendo.” – well, looks like they stopped being Nintendo at certain points in the past.

    1. They have not developed *one* title, post-Atari, for another system.

      Those PC and CD-i games were the result of license agreements, but developed by other companies. Usually shitty American ones.

  8. Let us see if they sing a different tune 5 years from now!

  9. What is this card-based game the was released for Android and iOS?

  10. WTF oh well

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