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The pieces continue to be put in their places for HTC who seems to be brewing up something nice on the content delivery side of things. Just two months ago they invested in Saffron Digital, a company who provides technology to digitally deliver multimedia, such as music.
Their latest move has revealed who they’ll be getting their music from, though, as they’ve invested $10 million into the folks behind the streaming music service KKBOX. This gives them an 11.1% stake in the company and I’m sure they didn’t do it just to get their jollies off. (Sorry, I just really felt like using some UK slang.) Taiwanese KKBOX currently has contracts with over 700 record companies to provide 1.5 million songs to 7 million users in HTC’s home-turf and in Hong Kong.
The advent of HTCSense.com originally facilitated features such as contact and calendar backup, remote device security and more, but we’ve long been expecting HTC to upgrade that experience with music, video, and other forms of entertainment that users of their Sense devices can sync to.
This only further confirms their plans and we’ll look out for more of these moves in the future to get an idea of what they’ll be looking to offer before they actually have the common decency to announce their plans. [via IntoMobile]
“get their jollies off” is not UK slang. As usual, not quite managing to get the English language.
And while I’m at it, why do you say “bring” when you mean “take”?
It’s pretty clear the direction Htc has gone these last couple of years. I am a proud Htc user and look forward to the technology they will have in there future products. They are clearly the best manufacturer in the industry.
Cool
Verry cool
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