Jan 12th, 2011

Don’t look now, Big Red fans, but your beloved “New Every Two” clauses – which credits you anywhere up to $100 on a new phone after you’ve been locked into your contract for 20+ months – will soon be ending. Those who are current customers can get one more credit before they’re cut off, while any new customer won’t be given the option – ever. It’s worthy to note that existing customers can get two more New Every Two credits if they use one before January 16th – the date that Verizon will officially ax it on – but I don’t foresee many people doing that considering all the goods don’t come out until late January or early February. (And it’s also subject to eligibility, of course.) So there you have it – if you want to upgrade with a new two-year contract every two years, you’re going to have to pay the full subsidized price. Welcome to the rest of the wireless industry, folks. [via WSJ]

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