NOOKcolor is B&N’s Best Selling Product This Season


No surprise here, the eReader turned full-on-tablet has landed itself the number one spot on Barnes & Noble’s holiday best seller list this year.

If you were holding off on this device because you just can’t part with Kindle books, you no longer have that excuse.

Full Press Release:

NOOK™ Line of eReading Devices Becomes
Barnes & Noble’s Biggest Bestseller in Its History
NOOKcolor™ is Company’s Top Holiday Gift

Millions of NOOK™ Devices and Expansive Digital Catalog Combine to Result in Nearly One Million NOOKbooks Sold on Christmas Day

New York, New York – December 30, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that with millions of NOOK eReading devices sold, the line has become the company’s biggest bestseller ever in its nearly 40-year history. The new NOOKcolor Reader’s Tablet, introduced just eight weeks before Christmas, is the company’s number one selling gift of the holiday season. Barnes & Noble also announced that it now sells more digital books than its large and growing physical book business on, the world’s second largest online bookstore. With its growth across device and NOOKbook™ sales over the critical holiday selling season, Barnes & Noble has successfully established itself as a leader in digital reading.

Demand for the critically acclaimed NOOKcolor remained high following the product’s introduction in late October through the holidays. Sales have continued to exceed the company’s high expectations. In addition to a great customer response, NOOKcolor has received high praise and critical acclaim from leading technology and consumer media outlets including being named “Editors’ Choice” and the “Best Android Tablet of The Year.” The company also experienced robust sales for its award-winning line of NOOK 3G and Wi-Fi devices, which feature an E-Ink display and a color touchscreen for navigation.

The company also reported record holiday sales from its comprehensive two-million-title catalog, including nearly one million NOOKbooks purchased and downloaded on Christmas Day alone. Through Barnes & Noble’s eReading offerings, customers can buy and read their NOOKbooks on the widest range of platforms, including NOOKcolor, NOOK 3G, Wi-Fi®, and using NOOK apps on popular devices including iPad™, iPhone®, Android™ smartphones and more. Among the best-selling titles of the holiday season were James Patterson’s Cross Fire, Stieg Larsson’s The Girl with the Dragon Tattoo, The Confession by John Grisham, and Decision Points by former U.S. President George W. Bush.

“NOOKcolor became the gift of choice over the holidays for people who love to read everything – books, magazines, newspapers, children’s books and more – in rich, beautiful color,” said William Lynch, CEO of Barnes & Noble. “The success of NOOKcolor, along with our unique ability to market NOOK devices to readers in our stores and through our strong channel partnerships with Best Buy, Walmart and Books-a-Million, resulted in the continued explosive growth of our Digital Content business and our NOOK line, our most successful products ever. We have a large online book business at, that’s been recently growing. And the fact that eBook unit sales now exceed physical book sales through, illustrates how quickly we’ve grown this exciting new business at Barnes & Noble.”

NOOKcolor is the first full-color touch Reader’s Tablet that integrates books, magazines, newspapers and children’s books – all in amazing, rich color in a device that weighs less than a pound. It features a stunning 7-inch VividView™ Color Touchscreen and is the most social reading device ever built. NOOKcolor is available at your local Barnes & Noble store and at, as well as Best Buy, Walmart and Books-A-Million stores.

[via Crunch Gear]

Tyler Miller

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  1. Wonder how many of these purchases were with the intent on rooting it to make it a more enjoyable device….damn missing home button!

  2. ^^ besides that fact, i used it non rooted. still an enjoyable product.

  3. Im actually debating on buying one but I need another tablet for drawing (wacom) more…..argh…decisions!

  4. My friend just bought one. I didn’t believe it was running Android until I found the Android Open Source Licensing Agreement.

  5. Must wait to CES to see if color e-ink/marisol will become a reality….

  6. can’t wait till Android fully supports tablets and hopefully we will see some of these devices with better display options-Pixel Qi, color e-ink, marisol, etc. .

  7. I don’t get why you would buy a Nook Color to read books…I have a Kobo Reader with eInk screen…and thats the sole purpose of having a eReader…the readability of the eInk…

    Does the Nook Color have a special screen that is anti-glare and not backlit like the eInk screens when reading???

  8. Heh. My intention on the Nook Color I received for Christmas was totally for rooting it. :)

    They just rolled out an OTA update that apparently wipes your Nook Color though if it is rooted, although it was apparently an unintentional side effect. So be careful folks. ;)

  9. @yomomma: On the NotionInk blog, they mentioned using the Adam as a digitizer table (using BlueTooth, IIRC). Just another possibility… ;^)

  10. I am not surprised. With a little work this is a super inexpensive but still quality tablet. I am still contemplating whether I want one for web browsing from the couch. The only thing holding me back is I keep asking myself if I need it! LOL

  11. Who doesn’t like staring at color Nook ebooks? ;-{p

  12. I rooted, and now I have market and can get google book, Kindle app, and the B & N book system. On top of that, since it is a android device I can also play the games from the market at the full 7 inch screen. Its awesome, $250 for a fully functiniong Android tablet, well worth it! Check out XDA!

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